Last Updated: August 2026
Shoes Wonder respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, when it may be shared, and how we protect it when you visit our website, place an order, or contact our customer support team.
This Privacy Policy applies to customers and visitors using the Shoes Wonder website and our customer service channels in the United Kingdom.
1. Information We Collect
Shoes Wonder collects only the information reasonably necessary to operate our website, process orders, provide customer support, and meet our legal obligations.
The information we may collect includes:
- Contact information: name, email address, telephone number, billing address, and delivery address.
- Order information: products purchased, order number, order date, quantities, delivery details, and transaction references.
- Payment information: payment status and transaction references provided to us by our payment processor. We do not store complete debit or credit card details on our own systems.
- Technical information: IP address, browser type, device information, operating system, and information about how the website is used, where required for website security and functionality.
- Communication information: information contained in emails, contact forms, telephone enquiries, or other communications you send to us.
We aim to collect only information that is relevant and necessary for the purposes described in this Privacy Policy.
2. How We Use Your Information
We use customer information only for legitimate business and legal purposes, including:
- Processing and fulfilling orders.
- Processing payments and refunds.
- Arranging delivery of purchased products.
- Sending order confirmations and delivery updates.
- Providing tracking information where available.
- Responding to customer enquiries and support requests.
- Managing returns, refunds, cancellations, and complaints.
- Maintaining accurate business and transaction records.
- Preventing fraud, misuse, and unauthorised activity.
- Maintaining and improving the security and functionality of our website.
- Meeting our legal, accounting, tax, and regulatory obligations.
We do not sell, rent, or trade customer personal information to unrelated third parties.
Where marketing communications are sent, we will do so only where we have an appropriate lawful basis and, where required, your consent. You can withdraw marketing consent at any time.
3. Legal Basis for Processing
Where UK data protection law requires a lawful basis for processing personal information, we may rely on the following:
- Contract: to process and fulfil an order you have placed with us.
- Legal obligation: where we are required to keep records or provide information to comply with applicable UK laws.
- Legitimate interests: to operate our business, provide customer support, prevent fraud, maintain website security, and improve our services, where those interests are not overridden by your rights.
- Consent: where consent is required, such as for certain types of marketing or non-essential cookies.
We will process personal information fairly, lawfully, and transparently.
4. Payment Security
Payments made through our website are processed using secure third-party payment services, including Stripe where available.
Shoes Wonder does not intentionally store complete debit or credit card numbers, security codes, or other complete payment-card credentials on its own systems.
Payment information entered during checkout may be processed directly by the relevant payment provider in accordance with its own privacy and security practices.
We receive and retain only the payment and transaction information necessary to confirm orders, maintain records, process refunds, and provide customer support.
5. Data Sharing
We may share limited personal information with trusted service providers where it is necessary to operate our business or fulfil your order.
These service providers may include:
- Payment processors, such as Stripe, for secure payment processing.
- Delivery and courier providers, such as Royal Mail, Evri, DPD, or another courier used to deliver your order.
- Website and technology providers that help us operate, maintain, secure, and support our website.
- Professional advisers, such as accountants or legal advisers, where reasonably necessary.
- Government authorities or regulators, where we are legally required to provide information.
We provide third parties only with the information reasonably necessary for them to perform their relevant service.
We do not sell, rent, or trade customer information to unrelated third parties.
6. Cookies and Website Technology
Our website may use cookies and similar technologies to support essential website functions, such as:
- Keeping products in your shopping basket.
- Maintaining your checkout session.
- Remembering necessary website preferences.
- Supporting website security and functionality.
Where non-essential cookies or similar technologies are used, we will provide appropriate information and request consent where required by applicable UK law.
You can also manage cookies through your browser settings. Disabling certain cookies may affect some website functions, including parts of the shopping and checkout process.
7. Customer Rights
Under applicable UK data protection law, you may have rights regarding your personal information, including the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to certain types of processing.
- Request transfer of certain personal information where the right to data portability applies.
- Withdraw consent where processing is based on consent.
Some rights are subject to legal conditions and exemptions.
To make a privacy-related request, contact us using the details provided at the end of this Privacy Policy. We may need to verify your identity before releasing or changing personal information.
8. Data Retention
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining business records, preventing fraud, and meeting legal and accounting obligations.
Different types of information may be retained for different periods depending on the reason it was collected and any applicable legal requirements.
When information is no longer required, we take reasonable steps to securely delete it or anonymise it where appropriate.
9. Data Security
Shoes Wonder takes reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
These measures may include:
- HTTPS encryption for website connections.
- Restricted access to customer information.
- Security controls for our website and systems.
- Regular updates and maintenance of our website platform.
- Use of secure third-party payment processing services.
Although reasonable security measures are used, no internet transmission or electronic storage system can be guaranteed to be completely secure.
10. Email and Customer Communications
We may contact customers by email or telephone when necessary to:
- Confirm an order.
- Provide order or delivery updates.
- Provide tracking information.
- Respond to customer support requests.
- Process returns, refunds, or cancellations.
- Address an issue relating to an order or payment.
- Meet legal or contractual requirements.
We do not send unsolicited promotional communications where we do not have an appropriate lawful basis to do so.
Where marketing communications are sent based on consent, you may withdraw your consent at any time.
11. Third-Party Websites
Our website may contain links to third-party websites or services, including payment providers, courier websites, or other external services.
When you follow a link to a third-party website, that website operates under its own privacy policy and terms. Shoes Wonder is not responsible for the privacy practices or content of external websites.
We recommend reviewing the privacy information of any third-party service before providing personal information to that service.
12. International Data Transfers
Some service providers used by our website or payment, hosting, technology, or other business services may process information outside the United Kingdom.
Where personal information is transferred outside the UK, we take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection requirements and that appropriate safeguards are in place where required.
13. Children’s Privacy
Our website is intended for general consumers and is not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be unlawful. If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review and take appropriate action.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, services, or applicable legal requirements.
When changes are made, the updated version will be published on this page and the Last Updated date will be revised.
We encourage customers to review this page periodically.
15. Contact for Privacy Concerns
Customers may contact Shoes Wonder directly at support@shoeswonder.com for any privacy-related inquiries, data requests, or clarifications about how personal information is handled.