Last Updated: June 2026
At Shoes Wonder, we respect your privacy and are fully committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or purchase shoes from us.
1. Who We Are
Shoes Wonder is an online footwear retailer operating in the United Kingdom.
| Business Details | Information |
|---|---|
| Business Name | Shoes Wonder |
| Company Registration Number | 14376849 |
| Registered Address | Office 4692, 182-184 High Street North, East Ham, London, E6 2JA, United Kingdom |
| support@shoeswonder.com | |
| Phone | +44 7458 695117 |
| Data Controller | Shoes Wonder (we are the data controller for your personal data) |
2. Information We Collect
When you shop with us or browse our website, we collect only the personal data that is necessary to process your orders, deliver your shoes, and provide customer support.
| Category | What We Collect |
|---|---|
| Contact & Identity | Full name, email address, phone number, billing address, shipping address. |
| Order Information | Product details, quantity, order number, order date, payment references. |
| Technical Information | IP address, browser type, device information, pages visited (via essential cookies). |
| Communication | Any messages or queries you send via email, phone, or contact forms. |
We do NOT collect: Sensitive personal data such as health information, racial/ethnic origin, religious beliefs, or biometric data.
3. How We Collect Your Data
We collect your data directly from you when you:
- Create an account or place an order on our website.
- Make a payment using our secure payment gateway (Stripe).
- Contact our customer support team.
- Browse our website (through essential cookies only).
4. Payment Information (Stripe)
All payments are securely processed by Stripe, a PCI DSS compliant payment processor.
- We do NOT store your full credit or debit card details on our servers.
- Only the minimum necessary order and transaction reference information is kept by us for record-keeping and refund purposes.
- Stripe handles all sensitive payment data securely. You can review Stripe’s privacy policy here.
5. How We Use Your Personal Data
We use your personal data only for the following lawful purposes:
| Purpose | Lawful Basis |
|---|---|
| To process and fulfil your shoe orders (picking, packing, delivery). | Performance of a Contract |
| To send order confirmations, shipping updates, and tracking information. | Performance of a Contract |
| To process refunds or handle returns. | Performance of a Contract |
| To respond to customer support queries. | Legitimate Interest |
| To maintain accurate business records and comply with tax/legal obligations. | Legal Obligation |
| To improve website functionality and security (anonymised data). | Legitimate Interest |
Marketing: We do not use your data for marketing purposes unless you have explicitly given us consent. We do not sell, rent, or share your personal data with third parties for commercial reasons.
6. Legal Basis for Processing Your Data (UK GDPR)
Under UK GDPR, we rely on the following legal bases:
| Legal Basis | Explanation |
|---|---|
| Performance of a Contract | To process your orders and deliver the shoes you purchased. |
| Legal Obligation | To comply with UK tax, accounting, and consumer protection laws (HMRC requirements). |
| Legitimate Interests | To run our business efficiently, prevent fraud, and improve customer experience. |
7. Sharing Your Data
We may share your personal data only with trusted third parties when necessary:
| Third Party | Purpose |
|---|---|
| Stripe | Secure payment processing. |
| Royal Mail / Evri / DPD | To deliver your shoes to the address you provided. |
| Accountants / Legal Advisors | When required by law or for tax compliance. |
| Government / Regulatory Authorities | If we are legally obliged to do so. |
All third parties we work with are required to keep your data secure and use it only for the specific purpose we instruct.
8. Data Security
We take the security of your personal data very seriously. We use appropriate technical and organisational measures, including:
- Secure servers and encrypted connections (HTTPS).
- Limited access – only authorised staff can view your data when necessary for order processing.
- Regular security updates on our WordPress + WooCommerce platform.
- PCI DSS compliant payment gateway (Stripe) – we do not store card details.
9. Data Retention (How Long We Keep Your Data)
We will keep your personal data only for as long as it is necessary:
| Data Type | Retention Period |
|---|---|
| Order and transaction records | Up to 6 years (to comply with UK tax and accounting laws). |
| Customer support communications | Up to 2 years (to resolve any future queries). |
| Technical/analytical data | Anonymised and retained indefinitely for statistical purposes. |
Once the data is no longer needed, we securely delete or anonymise it.
10. Your Rights Under UK GDPR
You have the following important rights regarding your personal data:
| Right | What It Means |
|---|---|
| Right to Access | Request a copy of the data we hold about you. |
| Right to Rectification | Request correction of inaccurate or incomplete data. |
| Right to Erasure (Right to be Forgotten) | Request deletion of your data (subject to legal retention requirements). |
| Right to Restrict Processing | Request us to limit how we process your data. |
| Right to Data Portability | Receive your data in a structured, machine-readable format. |
| Right to Object | Object to processing based on legitimate interests. |
To exercise any of these rights, please contact us at support@shoeswonder.com. We will respond within one month (or sooner where possible).
11. Cookies & Cookie Consent
Our website uses essential cookies to enable basic functions such as:
- Adding shoes to your cart.
- Completing checkout.
- Remembering your preferences during your visit.
Cookie Consent Banner: When you first visit our website, a cookie banner will appear asking for your consent. You can:
- Accept all essential cookies.
- Reject non-essential cookies (we do not use non-essential tracking or advertising cookies).
We do not use non-essential tracking, analytics, or advertising cookies without your explicit consent.
12. International Data Transfers
We primarily process all data within the United Kingdom.
However, our website is hosted on servers that may be located outside the UK (e.g., United States or EU) depending on our hosting provider. In such cases:
- We ensure that any data transfer is protected by Standard Contractual Clauses (SCCs) or UK Adequacy Regulations.
- We do not actively transfer your data outside the UK for commercial purposes.
If you have any concerns about international transfers, please contact us.
13. Children’s Privacy
Our website and services are intended for customers aged 18 years and above. We do not knowingly collect personal data from children under 18. If we become aware that we have collected data from a child under 18, we will delete it immediately.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
- The updated version will be posted on this page.
- The “Last Updated” date at the top will be revised.
- We encourage you to review this policy periodically.
15. Contact Us
If you have any questions, concerns, or requests about this Privacy Policy or how we handle your data, please contact us:
- Email: support@shoeswonder.com
- Phone: +44 7458 695117 (Monday – Friday, 9:00 AM – 5:00 PM UK Time)
- Address: Office 4692, 182-184 High Street North, East Ham, London, E6 2JA, United Kingdom
We are committed to resolving any privacy concerns promptly and transparently.
16. Right to Complain
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) :
- Website: www.ico.org.uk
We would, however, appreciate the opportunity to resolve any concerns first, so please contact us directly in the first instance.
This Privacy Policy has been prepared to give you full confidence that your personal information is handled responsibly and securely when you buy shoes from Shoes Wonder.